Practical AI, directed by designers
Most AI advice is written for enterprise budgets. This isn't. Uros spends his days as Partner and Creative Director at Deep Vibe, an online AI creative agency spun out of DataRobot. Crux Design is where that hands-on experience filters down to businesses that don't need an enterprise retainer, just the parts of AI that actually pay off.
How it's made
Real reference photos in, art-directed imagery out. Pipelines we build and run ourselves, not a stock prompt.
These solve different problems, so we keep them separate. One makes your business impossible to ignore. The other gives you your week back. Most businesses start with one and grow into the other.
What your business shows
A constant, dependable cadence of on-brand content: social posts, imagery, video, and AI spokespeople, produced without shoots, casting calls, or your evenings. Customers learn they can count on hearing from you.
How your business runs
AI workflows that take the mundane, boring tasks off your plate: automated email communication with customers, chatbots that answer around the clock, keeping every delivery truck on route, and the back-office work that quietly eats your week.
For Example Workflow
The process
Before we recommend a single tool, your business goes through a diagnostic conversation: we start from how your business actually runs, not from what an agency wants to sell you. The same framework sits behind every Crux plan, whether the answer is a new website, marketing, AI, or all three. Click any step to read what happens there.
Step 01 · Definition
Before any tool is mentioned we sit with the way your business operates today: what comes in, who touches it, where it stalls, what gets postponed until evening. Most “AI problems” turn out to be process problems with an AI-shaped solution waiting behind them.
What you get
Duration: one 30-minute call, plus a short follow-up
Clarity → Alignment → Systems → AI → Results
Bring your website, your photos, your week. We will go through the motions of your business together and find where AI pays off first, on a free 30-minute call.
Set Up a MeetingFree, no pitch
Rather skip the small talk? Describe one process that eats your week and get plain-language first thoughts on where practical AI could help — right here, no meeting required.
Fill out the questionnaire belowFree, no pitch
Skip the small talk. Describe one process that eats your week and get plain-language first thoughts on where practical AI could help, and what it would roughly involve.
Rather talk it through? Set up a meeting and you will hear back within one business day.
No demos for the sake of demos. Every AI tool we recommend has to pass one test: does it save you real time or bring you real customers? If yes, we set it up and show you how to run it. If no, we tell you not to buy it.
How we find what fits
There is no universal AI fix. The way we find the right application for your business is going through the motions of your week together: what you do by hand, what you repeat, what you postpone until evening. That conversation tells us which lane pays off first, and in what order.
Smarter content, better search visibility, faster updates.
Drafts and variations you edit in minutes, not hours.
The back-office tasks that eat your evenings.
Without adding headcount.
Where Crux ends and Deep Vibe begins
Some challenges go beyond what a boutique studio should handle alone: full digital platforms, large-scale AI marketing systems, enterprise builds. When that's what you need, the work moves to Deep Vibe with Uros still directing it. You get one point of contact either way, and a straight answer about which door your project goes through.
Crux
Websites, content, local marketing, right-sized AI tools for small businesses.
Uros
directs both
Deep Vibe
Platforms, enterprise AI systems, broadcast-scale production.
Bring your website, your photos, your week. In one conversation we will tell you honestly where AI would move the needle for you, and where it would not.
Ask What AI Could Do for Your Business