The Story Behind Crux
Crux Design has outlived every shift the industry threw at it, the move from studios to remote work, the streaming upheaval, the arrival of AI. It survived by evolving. What began as a Soho motion-design shop is now a boutique agency helping Southwest Florida small businesses grow through smart messaging, high-impact marketing, and AI-powered systems.
Born in Soho
Crux Design was founded by Uros Perisic in the heart of Soho, a neighborhood where art, design, and technology collide in every corner. What started as a motion design shop slowly grew into a 3D motion design studio. They worked on small and big projects involving anyone from Fortune 5 companies to indie films, movie trailers, and TV network promos.
Due to all the tech innovation, Uros decided to close down the studio in DUMBO in 2017 and go virtual. There was no need for brick and mortar anymore, and it opened the possibility of working with any talent. Uros went to California on two occasions to help the Apple team work on the WWDC and the unveiling of the iPhone X and 11.
Built for the World's Best Brands
Before bringing AI-first solutions to Southwest Florida, Crux delivered creative work at the highest level. Over more than two decades in New York City, we produced motion design, video content, and brand experiences for Apple, National Geographic, Fidelity Investments, and TD Ameritrade, earning a 100% client satisfaction rate across every engagement.
That same standard of craft and strategic thinking now drives everything we build for growing businesses.
The AI Pivot
When AI began reshaping the creative landscape, Uros didn't wait. With more than two decades of Fortune 500 production behind him, he saw what most agencies missed: AI wasn't replacing creative work, it was removing the bottlenecks that kept small businesses from accessing it.
Today, Uros works as a creative director and creative technologist, and is a partner at Deep Vibe, a creative studio serving enterprise clients. Crux Design is where that experience comes home to small business, the same craft, the same AI workflows, scaled to fit companies where the owner still answers the phone.
The approach is holistic. A website that brings the right people in. Messaging and marketing that turn them into customers. And behind it all, our DASA framework (Diagnose, Articulate, Systematize, Execute) for finding the problems worth solving and implementing AI where it actually moves your business forward.
Boutique is a choice, not a ceiling. You work directly with Uros, no account managers, no layers. But twenty years of New York production built a deep bench of trusted specialists, so when a project calls for more hands, the team scales up around it and back down when it ships. You never pay for overhead you don't need. And if what you need sits outside our lane, you'll get a straight answer and an introduction to the person who does it best.
What Drives Us
Creative Excellence
Every pixel matters. We bring the same attention to detail that defined our Soho roots to every project we touch.
AI-First Thinking
We don't just use AI as a buzzword. We integrate it into real solutions that save time, reduce costs, and create value.
Small Business Focus
Enterprise-grade solutions shouldn't require enterprise-grade budgets. We make powerful technology accessible to growing businesses.
Want to work with us?
It starts with a conversation about how you run your business, and a small audit that shows you where the biggest wins are hiding.
Get in Touch