Sur La Table — Lid & Ladle

I helped design and support Lid & Ladle, Sur La Table's editorial destination for recipes, cooking education, seasonal entertaining, and shoppable culinary inspiration. I created a premium, responsive content experience designed to help customers discover useful ideas while connecting editorial engagement with Sur La Table's wider product and class ecosystem.

The platform reached an estimated 457,000 visits from January–July 2026, averaging roughly 65,000 monthly visits and peaking near 115,000 visits in January. Even as traffic volume fluctuated, July visitors showed strong intent — averaging 2.17 pages per visit and more than 8 minutes of average visit duration.

Success

Built a scalable, editorial-first platform that supports continuous publishing across recipes, seasonal campaigns, cooking techniques, hosting content, and class-related discovery — helping Sur La Table turn content into a lasting customer-engagement channel.